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Retail

Retail is a dynamic industry where enterprises large and small are continuously seeking an edge in their highly competitive space and constantly implementing change. The new digital opportunities available across their "clicks and mortar" environments require new thinking to drive IT, sales and marketing investments harder each year. The limitations of old technology deployments become apparent to consumers and investors alike in a fine balance of extracting maximum value from incumbent networks and embracing disruptive new approaches.

Within the retail environment there is the added demand on IT to enhance the digital experience for customers both in-store and through omni-channel structures. This convergence between the online and in-store experience requires increased IT services at the store level, dramatically increasing the demand on the corporate WAN which it simply wasn’t designed for.

Challenges faced by the retail industry

  1. Operate with high availability and performance levels while undergoing constant changes due to new or relocated stores and iterations to core business systems
  2. Increase adoption of cloud-delivered applications such as Retail Management Systems and CRM, which can result in performance challenges on slow traditional WANs that can be cost prohibitive to resolve
  3. Constantly look for opportunities to reduce the unit costs of every store component and improve productivity of the support teams
  4. Enable greater bandwidth for new applications demanded by the business and customers

A sustainable economic model for the WAN is required to enable the growth needed to support requirements such as:

  • Develop big data analytics on customers, building individually tailored experiences in-store and online
  • Use of in-store beacons for analytics and targeted alerts
  • Real-time digital signage with audio and video content delivered over the WAN
  • Secure in-store employee and guest Wi-Fi
  • Digital surveillance, streaming audio and video footage to off-site locations
  • E-Learning systems
  • Unified communications and video conferencing
  • Pop-up marketing initiatives (heavy with video & interaction)
  • Point of Sale transactions over a converged data network (with PCI compliant data backhaul network) and support for future payment systems (Apple Pay, Stripe, etc.)

With Coevolve's managed services, we can help the retail industry overcome these challenges.

Our professional services team will work with you to understand your world, and utilize technology and our Human API to solve your unique challenges. Our Network as a Service toolset helps the Retail industry deliver centralized applications in an efficient way to store locations.

Used with Coevolve’s Managed SD-WAN Service, we can deliver a superior global networking experience to the ever-changing store environment.

We'd love to hear from you and answer any questions you might have about our business and how Coevolve could help your Retail business.

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